Firms where the founder is still the engine.
Four kinds of firm, roughly 5 to 50 people, selling work worth six or seven figures a deal. If one of these sounds like a description of your Monday, we should talk.
You know the buyers. Nobody else does.
Two-sided, and both sides live in your head
You know which buyers are acquisitive right now and which owners are three years from selling. None of it is written down, so every mandate starts from your memory and no associate can originate one.
What we build
- A list of potential sellers matching your thesis
- Your buyer relationships in one place, with how warm each actually is
- A shortlist an associate can prepare for you to judge, instead of a blank page
Your best growth channel is the clients you already have.
Compliance revenue crowds out advisory revenue
Advisory is the profitable work, but the compliance calendar owns the year. Cross-sell happens when a partner happens to notice something.
What we build
- Your client base ranked for advisory fit — who could buy what
- Alerts when a client raises money, buys, restructures, or changes hands
- Three specific conversations in front of a partner each week, not a report
You sell expertise, then get compared on price.
Every deal traces back to the founder’s reputation
Work arrives because someone knows you, or read something you wrote. Real channel — just not a repeatable one, and it does not survive you being busy for a month.
What we build
- A written rule for who is a good fit, so it stops being decided lead by lead
- Disqualifiers drawn from your actual lost deals
- Research prepared before every conversation, so seniority shows in ten minutes
- Follow-up that keeps relationships warm without a “just checking in”
A small market you should know completely.
The addressable market is finite, and nobody has mapped it
There may only be 400 organisations on earth that need what you do. That is an advantage — you could know all of them. Most firms work a random subset instead, because the list was never built.
What we build
- The complete map, counted from a stated source
- Who you already have a path into, and who you have no route to
- Reporting on how much of the real market you have actually touched
When we are the wrong call.
Turning work away early is cheaper than discovering it in month three.
Everything starts from what is in your head. There is no substitute for two recorded conversations.
With no history to read, we would be guessing — and you would be paying for the guess.
We do not build or run high-volume sending.
There is nothing to license here. We build inside your tools and leave.
Recognise your firm?
Tell me how you win work today and where growth still runs through you. If it is not a fit, I will say so on the first call.
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