01 · Understand it

The Revenue Teardown.

A fixed-fee diagnostic that reconstructs how your firm actually wins work — not how it describes winning work. You leave knowing what limits growth, in your own numbers, and what should be built.

Book a Revenue Teardown See the full methodology

$7,500 fixed · about two weeks · creditable toward Implementation

How it runs

Two weeks, four moves.

  1. Two recorded interviews, 90 minutes each. We walk your last five won deals — how each actually happened, not the tidy version.
  2. We reconstruct the motion from your data. CRM export, 12–24 months of won and lost deals, your current tooling.
  3. We rate nine parts of how you win work. Every rating cites its source in your own data.
  4. We deliver live and scope the build in the room. Never an emailed PDF.
What you receive

Two deliverables, both yours.

Deliverable one

The diagnosis

What is actually wrong
Motion
How your firm really wins work, reconstructed from evidence
Ratings
Nine parts of selling, each marked with its evidence
Constraints
The three limiting growth most, costed in deals, cycle time, and founder hours
Not building
What you should not build, and why
Deliverable two

Commercial Blueprint

What to build, in what order
Market
Who to go after, and why them first
Relationships
A map of what you already have
Plan
Systems, data, messaging, sequence of work
Commercials
A fixed scope and price to build it
The $7,500 fee is creditable toward Implementation.
The nine

Nine parts of selling, marked honestly.

Each one is marked on a plain scale — doesn’t exist → happens sometimes → happens reliably → runs without you — with the reason taken from your own data. No index, no grade out of a hundred.

Absent Ad hoc Repeatable Systematic
01

Knowledge capture

What you know about buyers, written down.

02

Target universe

A maintained list of who could buy.

03

Relationship data

Contacts and their strength, in one place.

04

Prioritisation

A rule for who gets attention this week.

05

Research & prep

Context assembled before contact.

06

Outreach

A defined sequence with named owners.

07

Pipeline

Every open item has a next action and a date.

08

Cadence

A review that actually changes decisions.

09

Founder dependency

Work moves when you are away for two weeks.

Nine is the one that matters. The other eight can improve while the founder gets more trapped.

Fit

Who this is for.

A good fit
  • Founder-led professional-services firm, roughly 5–50 people
  • Growth still depends on your relationships and judgment
  • Six- and seven-figure deal fees
  • You will sit for two recorded interviews
Not yet a fit
  • The founder won’t do the interviews — the raw material is in their head
  • No won-deal history to reconstruct
  • Looking for outsourced appointment setting
  • Looking to buy software

No invented benchmarks, no projected revenue uplift, no obligation to build with us.

Start with a Revenue Teardown.

Tell me how you win work today and where growth still runs through you.

Book a Revenue Teardown See the methodology